Last Updated: October 20, 2026

Welcome to ekigai, an AI-powered Business Development platform designed to help businesses research markets, identify prospective customers, understand decision-makers, evaluate opportunities, and prepare for meaningful business conversations.

These Terms of Service ("Terms") govern your access to and use of the ekigai website, applications, software, artificial intelligence capabilities, subscription services, and related products.

Please read these Terms carefully before accessing or using our services.

By creating an account, purchasing a subscription, or otherwise accepting these Terms, you agree to be legally bound by them. If you are accepting these Terms on behalf of an organization, you represent that you have the authority to bind that organization.

If you do not agree to these Terms, you must not use the services.

1. About ekigai

ekigai is an AI-powered Business Development platform operated by e Idea Consultancy Services ("Company," "ekigai," "we," "our," or "us").

Our services are accessible through:

Website: https://ekigai.ai

Application: https://app.ekigai.ai

Contact Email: info@ekigai.ai

ekigai is intended primarily for business and professional use.

Our platform supports business development activities through market research, buyer intelligence, opportunity analysis, AI-powered simulations, and performance insights.

2. Description of Services

ekigai provides AI-powered software and related capabilities designed to support the business development lifecycle.

Our platform is organized around four intelligence areas.

2.1 Market Intelligence

Market Intelligence helps users research and analyze business environments, including:

• Industry and market research.

• Market trends and emerging opportunities.

• Competitor research and analysis.

• Ideal Customer Profile (ICP) development.

• Target market identification.

• Business development planning.

2.2 Buyer Intelligence

Buyer Intelligence supports the discovery and understanding of potential customers through:

• Target company identification.

• Business profile research.

• Decision-maker identification.

• Professional and organizational information.

• Buyer persona analysis.

• Sales battle cards and buyer cheat sheets.

• Potential buying signals and account prioritization.

2.3 Opportunity Intelligence

Opportunity Intelligence helps users prepare for and manage potential business opportunities through:

• Outreach strategy development.

• Prospect engagement planning.

• Opportunity evaluation.

• Sales preparation recommendations.

• AI-powered buyer simulations.

• Text-based and voice-based practice conversations, where available.

2.4 Performance Intelligence

Performance Intelligence supports the evaluation of business development activities, including:

• Business development dashboards.

• Activity and engagement analysis.

• Opportunity tracking and evaluation.

• Conversion and performance insights.

• Campaign and strategy feedback.

The availability of individual features depends on the applicable subscription, account configuration, usage limits, and current product capabilities.

We may introduce, enhance, replace, or discontinue features as the platform develops, subject to the applicable subscription agreement and these Terms.

Future roadmap features are not included in any subscription unless expressly identified as available in the applicable plan or order.

3. Eligibility and Business Use

To use ekigai, you must:

1. Be at least 18 years old.

2. Have the legal capacity to enter into binding agreements.

3. Provide accurate registration and account information.

4. Use the platform for lawful business or professional purposes.

5. Comply with these Terms and all applicable laws.

If you use ekigai on behalf of an organization, you confirm that you have authority to represent that organization.

You are responsible for ensuring that users accessing the service under your organization's account comply with these Terms.

We may refuse registration or restrict access where reasonably necessary to prevent fraud, unlawful activity, security risks, or violations of these Terms.

4. Account Registration and Security

Certain features require account creation.

When registering, you agree to provide accurate, complete, and current information.

You are responsible for:

• Maintaining the confidentiality of login credentials.

• Using appropriate authentication and access controls.

• Ensuring authorized users access your account.

• Managing user permissions within your organization.

• Promptly notifying us about suspected unauthorized access.

• Reviewing activities performed through your account.

You must not sell, transfer, or share account access with unauthorized third parties.

We are not responsible for losses resulting from your failure to maintain appropriate account security, except to the extent caused by our breach of applicable legal or contractual obligations.

We may temporarily restrict account access when reasonably necessary to investigate security incidents or prevent misuse.

5. Subscription Plans and Service Access

ekigai may offer different subscription plans with varying levels of features, usage allowances, user access, and support.

Depending on the applicable commercial offering, plans may include Starter, Growth, Standard, Enterprise, or other subscription categories.

Specific plan names, prices, entitlements, and limitations will be described on the relevant pricing page, order form, or subscription agreement.

5.1 Subscription activation

Paid subscriptions become effective when the applicable subscription order is accepted and any required initial payment is successfully processed, unless otherwise agreed.

5.2 Subscription periods

Subscriptions may be offered on a monthly, annual, or other agreed billing cycle.

The applicable subscription period will be disclosed before purchase.

5.3 Authorized users

Each subscription may include limits on:

• Number of authorized users.

• Number of organizations or business profiles.

• Usage credits.

• Research requests and reports.

• AI simulations.

• Data exports.

• Other plan-specific features.

Customers may not circumvent these limitations.

5.4 Plan changes

Customers may request subscription upgrades or downgrades, subject to the applicable plan conditions.

Billing adjustments and the effective dates of changes will be disclosed before the change is completed.

6. Usage Credits and Consumption

Certain ekigai services may operate through a credit-based usage system.

Credits may be consumed when users access designated AI-powered capabilities or perform activities covered by the applicable credit schedule.

Examples may include:

• Market and competitor research.

• Target company research.

• Buyer intelligence generation.

• Decision-maker analysis.

• Sales battle card preparation.

• AI-powered simulations.

• Other eligible platform activities.

6.1 Credit allocation

The number of credits included in a plan will be specified in the applicable subscription terms.

6.2 Credit consumption

Different features may consume different quantities of credits depending on the nature of the task, processing requirements, or applicable usage rules.

Where practical, applicable credit charges will be communicated through the platform or associated pricing documentation.

6.3 Credit validity

Credits are subject to the validity period, expiration rules, and carryover conditions stated in the applicable subscription or credit purchase terms.

6.4 Additional credits

Customers may be permitted to purchase additional credits, subject to applicable pricing and availability.

6.5 Credit adjustments

We may correct inaccurate usage deductions or credit balances caused by technical or billing errors.

Disputed credit deductions may be reported to our support team for review.

6.6 Cash value

Unless expressly stated otherwise, credits represent contractual rights to use designated platform services and are not cash, stored monetary value, or transferable financial instruments.

Any refund or credit adjustment will be handled according to the applicable purchase terms and mandatory law.

7. Free Trials, Demonstrations, and Promotional Access

We may offer free trials, demonstrations, promotional credits, pilot programs, or limited-access accounts.

Such access may be subject to:

• Defined trial periods.

• Feature restrictions.

• Usage credit allowances.

• Limited user access.

• Promotional eligibility conditions.

• Other conditions disclosed at the time of registration.

Free access does not guarantee that every paid feature will be available.

Unless expressly disclosed and authorized during registration, a free trial will not automatically convert into a paid subscription.

We may restrict misuse of promotional access, including the creation of multiple accounts to circumvent applicable limits.

8. Payments, Billing, and Taxes

Subscription fees and other applicable charges will be disclosed through our pricing page, checkout process, order form, or subscription agreement.

By purchasing a paid service, you authorize the applicable payment processing arrangements described at checkout.

8.1 Fees

Customers agree to pay the fees associated with their selected subscription and additional purchased services.

8.2 Billing

Invoices and payment confirmations may be issued electronically.

8.3 Taxes

Unless otherwise stated, applicable taxes, duties, and governmental charges may be added to the advertised price in accordance with relevant laws.

8.4 Payment failures

If a payment is unsuccessful, we may notify the customer and provide an opportunity to resolve the issue.

Continued non-payment may result in restricted service access or suspension, subject to applicable agreements and laws.

8.5 Pricing changes

We may update subscription prices periodically.

Price changes affecting an existing subscription will be communicated in accordance with the applicable agreement and legal notice requirements.

9. Renewals, Cancellation, and Refunds

9.1 Subscription renewals

If a subscription includes automatic renewal, the renewal period, recurring charges, and cancellation arrangements will be disclosed before purchase.

A subscription will renew automatically only under the conditions accepted by the customer.

9.2 Cancellation

Customers may cancel future renewals using the cancellation method provided in their account, subscription documentation, or through the designated support channel.

Cancellation timing and the effective date will follow the applicable subscription agreement and mandatory legal requirements.

9.3 Service access after cancellation

Unless otherwise agreed, access to paid subscription features will continue until the end of the paid subscription period, subject to these Terms.

9.4 Refunds

Refund eligibility depends on the relevant purchase terms, circumstances, and mandatory consumer or commercial laws.

Any non-refundable charges, unused credits, or prepaid subscription treatment must be disclosed before purchase.

Nothing in these Terms excludes refund or cancellation rights that cannot lawfully be waived.

9.5 Account closure

Customers may request account closure through the designated support process.

Account closure and data deletion are subject to applicable laws, contractual requirements, and the data retention provisions in our Privacy Policy.

10. Acceptable Use of the Platform

Customers must use ekigai responsibly, lawfully, and in accordance with these Terms.

You agree not to use the platform to:

• Conduct unlawful, fraudulent, or deceptive activities.

• Harass, threaten, or discriminate against individuals.

• Generate or distribute illegal or deceptive communications.

• Impersonate individuals or organizations without authorization.

• Collect, process, or disclose personal information unlawfully.

• Conduct unlawful email, SMS, telephone, or other marketing campaigns.

• Violate intellectual property, confidentiality, or privacy rights.

• Attempt unauthorized access to systems, accounts, or data.

• Introduce malware, malicious code, or harmful software.

• Circumvent subscription limits or technical restrictions.

• Interfere with platform security or availability.

• Use automated processes to extract information beyond authorized usage.

• Resell or commercially redistribute platform access or protected data without authorization.

• Use the service to create misleading representations about confirmed buyer interest or purchasing intentions.

Users are responsible for ensuring their business development and outreach activities comply with applicable laws and industry requirements.

We may investigate suspected violations and take reasonable, proportionate corrective action.

11. Business Intelligence and Third-Party Information

ekigai may provide information about companies, industries, market developments, professional contacts, and potential business opportunities.

Such information may be obtained from:

• Publicly accessible business sources.

• Commercial data providers.

• Customer-provided information.

• Authorized third-party integrations.

• AI-generated research and analysis.

Although we aim to support relevant and useful research, we do not guarantee that every item of information is complete, current, accurate, or suitable for a particular commercial purpose.

Company information, contact details, professional roles, market developments, and potential buying signals may change over time.

Customers must independently verify material information before relying on it for significant business decisions or external communications.

11.1 Buying signals

Signals such as expansion announcements, hiring activities, investments, or industry developments may indicate potential commercial opportunities.

These signals do not establish that a company has a confirmed procurement requirement or has expressed actual purchasing interest.

11.2 Prospect contact information

Where the service makes business contact information available, customers are responsible for using that information in compliance with applicable privacy, marketing, and communications laws.

11.3 Third-party data restrictions

Certain business intelligence information may be subject to restrictions imposed by data providers, applicable licenses, or legal requirements.

Customers must comply with those restrictions where communicated as part of the service.

12. Artificial Intelligence and Generated Content

Certain ekigai capabilities use artificial intelligence to generate research, recommendations, summaries, business intelligence, and simulation outputs.

AI-generated content is intended to assist human users.

It should not be treated as independently verified professional advice, guaranteed commercial intelligence, or a definitive representation of facts.

12.1 AI accuracy

Artificial intelligence systems may produce inaccurate, outdated, incomplete, inconsistent, or misleading information.

Customers are responsible for reviewing and validating AI-generated material before relying on it.

12.2 Human judgment

Customers retain responsibility for material commercial decisions, including prospect selection, outreach, qualification, pricing, negotiations, and contractual commitments.

12.3 No guaranteed outcomes

ekigai does not guarantee:

• A particular number of qualified leads.

• Prospect responses or booked meetings.

• Confirmed buyer interest.

• Sales conversions or purchase orders.

• Revenue growth or profit improvement.

• Successful contract negotiations.

• Accurate prediction of buyer behavior.

Any examples, demonstrations, forecasts, or illustrative outcomes should not be interpreted as guaranteed results.

12.4 AI-generated recommendations

Users should exercise independent judgment when interpreting opportunity scores, buyer assessments, targeting recommendations, or simulated responses.

13. AI Buyer Simulation

ekigai may offer AI-powered buyer simulation capabilities that allow users to practice business conversations using simulated buyer personas.

These simulations may use professional information, company research, customer-supplied context, or hypothetical scenarios.

13.1 Purpose

AI Buyer Simulation is intended for sales preparation, training, objection-handling practice, and business conversation rehearsal.

13.2 Hypothetical personas

AI-generated buyer personas are simulations and do not represent actual statements, intentions, opinions, or decisions of identifiable individuals.

13.3 Limitations

Simulation results may not reflect how a real buyer will behave in a commercial interaction.

13.4 Responsible use

Customers must not use simulation outputs to:

• Falsely represent a real person's statements or endorsement.

• Impersonate an individual in external communications.

• Mislead third parties about confirmed purchasing decisions.

• Create deceptive audio or other misleading representations.

• Infer or exploit sensitive personal characteristics unlawfully.

13.5 Voice and recorded content

Where voice-based simulations or recordings are available, their processing and retention will be governed by the applicable product terms, customer agreements, and Privacy Policy.

Users must not upload or use another person's voice, recording, or likeness without appropriate authorization or another valid legal basis.

14. Customer Data and Uploaded Content

Customers may submit information, documents, instructions, prospect records, business details, and other content to ekigai.

The customer retains ownership of its pre-existing intellectual property and rights in content submitted to the platform.

By submitting content, the customer grants ekigai a non-exclusive, worldwide, limited license to host, process, reproduce, transmit, and otherwise use that content to the extent reasonably necessary to provide the services, maintain security, fulfill authorized instructions, and perform applicable contractual obligations.

This license does not transfer ownership of customer content to ekigai.

Customers represent that they have the necessary rights, permissions, or lawful basis to submit and process the information provided.

Customers must not upload:

• Unlawfully obtained information.

• Information that infringes third-party rights.

• Confidential third-party material without authorization.

• Unnecessary sensitive personal information.

• Malicious files or executable content intended to compromise the service.

Processing of personal information is governed by our Privacy Policy and any applicable Data Processing Agreement.

15. Intellectual Property Rights

All rights, title, and interest in the ekigai platform, including its software, interfaces, design elements, trademarks, logos, documentation, underlying technology, and proprietary methods, remain with ekigai or the relevant rights holders.

Customers receive a limited, non-exclusive, non-transferable right to access and use the platform during their authorized subscription period, subject to these Terms.

Unless expressly permitted, customers must not:

• Copy, reproduce, or distribute proprietary platform components.

• Reverse engineer software except where legally permitted.

• Remove copyright, trademark, or ownership notices.

• Commercially sublicense or resell the platform.

• Use proprietary platform elements to build an unauthorized competing service.

15.1 Customer-generated outputs

Subject to applicable law, third-party rights, and any restrictions communicated through the service, customers may use outputs generated through their authorized use of ekigai for their lawful internal business purposes and permitted commercial activities.

15.2 AI-generated content ownership

AI-generated content may not qualify for exclusive intellectual property protection in every jurisdiction.

Similar or identical outputs may be generated for other users.

ekigai does not guarantee that AI-generated outputs are unique, copyrightable, or free from third-party intellectual property claims.

16. Third-Party Services and Integrations

Certain features may rely on third-party providers for AI processing, hosting, business data, analytics, communication, or other technical services.

Additional integrations may become available as the platform develops.

Customers acknowledge that:

• Third-party services may have separate terms and privacy policies.

• Availability may depend on third-party systems.

• Third-party providers may change their services.

• Certain integrations may require independent subscriptions or authorization.

• Third-party service interruptions may affect related functionality.

We will exercise reasonable care in selecting and managing service providers as required by applicable agreements and law.

Future integrations are not guaranteed unless specifically committed to in writing.

17. Data Privacy and Protection

We process personal information in accordance with our Privacy Policy and applicable data protection obligations.

The Privacy Policy explains how personal information may be collected, used, stored, shared, and protected.

Customers are responsible for ensuring that information they submit is collected and used lawfully.

Where ekigai processes personal information on behalf of business customers, an applicable Data Processing Agreement may govern the parties' respective responsibilities.

For further details, please refer to:

Privacy Policy: https://ekigai.ai/privacy-policy/

18. Confidentiality

Each party may receive confidential business, technical, commercial, or operational information from the other party.

Confidential information includes information identified as confidential or information that should reasonably be understood to be confidential given its nature and circumstances.

Each party agrees to:

• Use confidential information only for authorized purposes.

• Protect confidential information using reasonable safeguards.

• Restrict access to persons with a legitimate need to know.

• Avoid unauthorized disclosure.

• Comply with applicable confidentiality obligations.

These obligations do not apply to information that is publicly available without breach, lawfully received from another source without confidentiality restrictions, independently developed, or required to be disclosed by law.

Where disclosure is legally required, the receiving party will provide notice where permitted and reasonably practicable.

19. Service Availability and Maintenance

We aim to provide reliable access to the platform.

However, uninterrupted or error-free service availability cannot be guaranteed.

Access may occasionally be affected by:

• Scheduled maintenance.

• Platform updates.

• Technical disruptions.

• Internet or infrastructure failures.

• Third-party service interruptions.

• Security incidents.

• Events outside our reasonable control.

We may perform maintenance and deploy updates where necessary.

Where reasonably practicable, we will provide advance notice of planned maintenance that materially affects paid services.

Any specific availability commitments, service credits, or uptime guarantees will be governed by an applicable Service Level Agreement, if provided.

20. Modification of Services

We may update the platform to introduce enhancements, address security risks, maintain compatibility, meet legal obligations, or improve performance.

We may also modify available features, technical configurations, and service limitations.

For material changes that adversely affect a paid subscription, we will provide notice and any contractual remedies required by the applicable agreement or law.

Descriptions of planned or future capabilities do not create a contractual obligation to release those features unless expressly agreed in writing.

21. Suspension and Termination

We may suspend or terminate access where reasonably necessary because of:

• Material violations of these Terms.

• Fraudulent or unlawful activity.

• Unauthorized access or serious security risks.

• Continued non-payment.

• Misuse of platform resources.

• Legal or regulatory obligations.

Where appropriate, we will provide notice and a reasonable opportunity to remedy the issue.

Immediate action may be necessary to prevent serious security, legal, or operational harm.

21.1 Termination by customers

Customers may terminate their subscription in accordance with the applicable cancellation provisions.

21.2 Effect of termination

After termination or expiration:

• Rights to access paid services may end.

• Outstanding lawful charges remain payable.

• Customer information will be handled in accordance with the applicable data retention and deletion terms.

• Provisions intended by their nature to survive termination will remain effective.

Data export availability, timing, and any applicable charges will be governed by the subscription agreement and published service terms.

22. Disclaimer of Warranties

To the maximum extent permitted by applicable law, and except for express warranties provided in a written agreement, the services are provided on an "as available" basis.

We do not warrant that:

• Every AI output will be accurate or complete.

• Business contact information will remain current.

• Potential opportunities will lead to confirmed sales.

• Every third-party integration will be continuously available.

• The platform will satisfy every customer's unique commercial requirements.

• The platform will be free from all interruptions or defects.

Nothing in these Terms excludes warranties, obligations, or remedies that cannot lawfully be excluded.

23. Limitation of Liability

To the maximum extent permitted by applicable law, neither party shall be liable to the other for indirect, incidental, special, consequential, or punitive damages arising from the use of the services, including lost profits or lost business opportunities, except where such exclusions are not legally permitted.

Any limitation of liability must be read subject to applicable law and shall not exclude liability that cannot legally be limited.

The parties should separately agree the treatment of liabilities arising from fraud, willful misconduct, confidentiality breaches, intellectual property infringement, data protection violations, and unpaid subscription fees.

The limitation of liability will not be finalized until the applicable financial cap and exceptions are approved.

24. Indemnification

To the extent permitted by law, the customer agrees to defend and indemnify ekigai against third-party claims arising from the customer's unlawful use of the service, violation of third-party intellectual property rights, or submission of content without the necessary rights or authorizations.

This obligation applies only to the extent the claim results from the customer's acts or omissions and is subject to the agreed contractual procedures and applicable law.

Any indemnification procedures, exclusions, or liability limits will be subject to the final commercial agreement.

25. Compliance With Applicable Laws

Customers must comply with laws applicable to their use of ekigai, including relevant requirements relating to:

• Privacy and personal data protection.

• Commercial electronic communications.

• Telemarketing and direct marketing.

• Intellectual property.

• Anti-fraud and anti-corruption.

• Sanctions and export controls.

• Confidentiality and business information.

• Artificial intelligence and automated processing.

Users are responsible for determining whether particular prospecting, communication, or data-processing activities are lawful in the relevant jurisdiction.

ekigai does not provide legal, investment, or regulated professional advice through its AI-generated content.

26. Changes to These Terms

We may update these Terms to reflect changes in our services, commercial practices, legal requirements, or security obligations.

When the Terms are updated, we will revise the "Last Updated" date.

For material changes affecting existing customers, we will provide reasonable notice in accordance with applicable contractual and legal requirements.

Changes will not retroactively alter an existing agreed subscription commitment where doing so would violate applicable law or the relevant agreement.

Where renewed acceptance is legally or contractually required, we will request it before the relevant changes take effect.

27. General Provisions

27.1 Entire agreement

These Terms, together with any applicable subscription order, Data Processing Agreement, Service Level Agreement, and incorporated policies, form the agreement governing the relevant services.

27.2 Order of precedence

Where documents conflict, the order of precedence will be determined by the applicable written agreement.

27.3 Severability

If any provision is found unenforceable, the remaining provisions will continue to apply to the extent legally permitted.

27.4 No waiver

Failure to enforce a provision does not constitute a waiver of the right to enforce it later.

27.5 Assignment

Neither party may assign its contractual rights or obligations except as permitted by the applicable agreement or law.

27.6 Independent parties

The parties are independent contractors. These Terms do not establish an employment, partnership, agency, or joint venture relationship.

27.7 Notices

Contractual notices may be provided through the designated account email, platform notifications, or other agreed communication channels, subject to applicable law.

28. Contact Information

For questions about these Terms of Service, subscriptions, billing, or contractual matters, contact:

ekigai — Customer Support

Legal Entity: e Idea Consultancy Services

Email: info@ekigai.ai

Website: https://ekigai.ai

Application: https://app.ekigai.ai