Karthikeyan Muthu • 18 Oct 2026
Manual Prospect Research in Manufacturing: Hidden Costs
Manual prospect research drains manufacturing sales teams. See 5 hidden costs and a practical 5-step framework to research buyers with more focus.
Karthikeyan Muthu is a GTM Engineer at ekigai, specializing in AI-powered go-to-market strategies, B2B SaaS product marketing, marketing automation, and revenue growth workflows.
His work focuses on connecting market intelligence, buyer research, AI agents, and sales automation to help businesses build more effective and scalable go-to-market systems. He explores emerging technologies, AI-driven buyer discovery, founder-led GTM, and intelligent outreach strategies.
He is also the author of AI Engine for Marketers, a weekly LinkedIn newsletter exploring how modern B2B teams use artificial intelligence, automation, GTM workflows, and emerging marketing trends to transform marketing and business development.
At ekigai, his focus is on bridging AI technology with practical business development strategies to help organizations make better decisions and build repeatable growth processes.
By Karthikeyan Muthu